Find the right decision maker

Master the art of identifying decision-makers with our playbook. Navigate organizational structures confidently for successful outreach.

Summary

In today’s ever-evolving business landscape, pinpointing the right decision-maker within a company can be like traversing a labyrinth. This playbook serves as your compass in navigating this terrain, especially following a website visit from a potential lead. By offering a systematic approach, you get top of mind of the receiver and skyrocket open rates.

With this step-by-step flow, the playbook provides you with the steps needed to peak someone’s interest. By streamlining your outreach efforts and honing in on the right contacts, you not only enhance efficiency but also amplify your likelihood of success in forging meaningful connections and driving impactful outcomes within your target organizations.

Trigger

Identify the companies visiting your landing pages and schedule meetings with the decision-makers.

Autopilot steps

LinkedIn action Visit profile

1 day delay

LinkedIn action Connection request

3 day delay

Automated email Initial email

3 days delay

Automated email Follow-up email

Message example

Subject: Quick Question: Are You Exploring Our Solution?

Hi {first_name},

Hope you’re doing well!

I couldn’t help but notice some activity from {company_name} on our [Enter landing page + URL] this week. Are you the one exploring our solution?

If it’s not you, could you please point me in the direction of the person responsible for [Enter Product Pitch]?

Thanks a bunch in advance!

Best regards,
{sender_name}

Targeting

Medium intent leads

Sales & Marketing persona

Boost your performance with this template

Find the right decision maker

Identify leads on your website, reach out to them at scale, and book meetings with Leadinfo.

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