Making it easier for their sales team to cold call and retarget users
Creditsafe is the top online credit report provider for over 365 million businesses worldwide. The company has created the world’s most predictive scorecard to ensure its clients are aware of potential risks in advance, aiding you in making the right moves to protect yourself and your business. Like many B2B’s, they wanted to know more about their website visitors in addition to empowering their Sales team by providing them with more data on potential leads and facilitating re-engagement. So they picked Leadinfo as their lead gen tool as it’s the best software on the market.
Contributing to the winning team
The Creditsafe team easily connects Leadinfo to the apps they love, such as Zapier, and they were immediately impressed with the accuracy of the information Leadinfo provided to their LinkedIn Match Audiences. Moreover, as Global Business Intelligence experts, they are proud to support Leadinfo by equipping us with valuable financial data. Making our business relationship even more special!
“We share a special and unique business relationship with Leadinfo. We’re able to contribute valuable financial data while learning more about our website visitors.”
Supercharging their marketing efforts
Apart from enriching their customer dataset and information, Creditsafe uses Leadinfo in two different ways. For starters, they use it to empower their sales team. they have specific triggers in place to identify potentially valuable prospects. These triggers will send an email to one of their Sales Reps who will see an overview of information about this individual and be able to immediately follow up. This has enabled them to become much more proactive and personal with each and every single client.
They also import Leadinfo data to supercharge their marketing efforts. Using exported customer data, they can personalise each and every message for all of their potential clients on LinkedIn. This has led to an 80% increase in their click-through rate.
“Using the Leadinfo data to retarget users on LinkedIn, we’ve seen an 80% increase in our click-through rate.”
Never losing another sale
Given that few website visitors take action on one’s website, Creditsafe wanted to know more about its audience and become more proactive in its sales process. Thanks to Leadinfo’s software, they’ve increased their conversion rate by 50% and their order value by 30%. Meaning their Sales team is seizing every opportunity they can.
“Using Leadinfo we’ve increased our conversion rate by 50% and our order value by 30%.”