Tailored content for your persona

Summary

Rolling out a successful campaign always begins with identifying the right target audience. How can you categorize your customers based on common characteristics, shared needs, and similar pain points? Conduct a persona exercise and map out media usage per persona. Based on this, you initiate the marketing campaign: attracting them to your website through ads or other channels. This allows you to gather data in Leadinfo. We will re-engage visitors within the persona profile – based on the specific page they visited and the channel they came from, for example – through an Autopilot campaign. This leads them into a specific funnel where we continually attempt to persuade them to convert, using content that’s relevant to them.

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Trigger

We categorize visitors (through labels) according to the channel through which they accessed the website and the specific page they visited. Using these criteria, we automatically enroll them in the Autopilot campaign relevant to their interests (related to the same topic).

Autopilot steps

Automated email Invitation to an event

10 minutes

LinkedIn action Profile visit

3 days

LinkedIn action Connection request

2 days

Automated email Reminder

Message example

Subject: More compelling content?

Hi {{contact.first_name}},

I’m reaching out because you recently viewed our whitepaper on compelling content. Hopefully, you’ve found it useful?

On Thursday, March 14th at 1 pm, we’re hosting a free knowledge session on [content title].

Our contacts have priority as spaces are limited.

Would you like to attend?

Let me know, and I’ll add you to the list.

Best regards,
{{sender.first_name}}

Targeting

High intent leads

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Tailored content for your persona

Identify leads on your website, reach out to them at scale, and book meetings with Leadinfo.

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