Target based on website intent signals

Gain a competitive edge with early insights from firmographics, technographics, and website intent data. Tailor messaging for higher conversion.

Summary

Company characteristics like sector or size are important for identifying businesses that match your ideal customer profile (ICP). Additionally, intent data from website visitors provides real-time signals of companies actively interested in your solutions. This two-factor scoring model, combining ICP and intent, allows your sales team to spot emerging opportunities early, giving them a competitive advantage.

By focusing on key topics on your website and monitoring specific leads or groups for signs of potential purchase intent, you can customize your messaging to meet their specific needs. Using this targeted approach across various occasions and product areas increases engagement and improves conversion rates, leading to greater success for your business.

Trigger

Identify companies within your ideal customer profile researching specific content on your website and add them to an Automated campaign on email and LinkedIn.

Autopilot steps

Automated email Introduction email

1 day delay

LinkedIn action Connection

2 days delay

Automated email Valuable content or resources

3 days delay

Automated email Webinar invitation

5 days delay

LinkedIn action Visit profile

10 minutes delay

Automated email Final follow-up

Message example

Subject: Elevating Your [company focus]: Let’s Talk!

Hi {first_name},

Hope you’re doing great!

I couldn’t help but notice that {company_name} is delving into ways to ramp up [company focus], much like many others in the [Enter Industry You’re Targeting in This Campaign] sector. Here at [Your Company Name], we’re keenly aware of the hurdles posed by [Company Value Driver]. Our solutions are designed to tackle these challenges head-on, empowering you to generate more pipeline and revenue.

Ever considered integrating [Product Category] into your strategy? I’m eager to hear your insights and delve deeper into your current pain points.

Looking forward to your thoughts!

Best regards,
{Sender_First_Name}

Targeting

Very high intent leads

Marketing persona

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Target based on website intent signals

Identify leads on your website, reach out to them at scale, and book meetings with Leadinfo.

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